The Development Of African Social Network

By Cornelia White


Social network is a place where people can share ideas with their friends, relatives and work colleagues relating to the daily life occurrences. The more members an African social network has the bigger it is considered. When it has no members then it is considered of no value. Today, forms of media has been used as a marketing tool to list events, develop fan pages and also as a mode of payment for internet services and commodities.

Unlike in the olden days whereby people had no way of seeing each besides having to meet face to face, social media has changed this. Companies are now able to meet with their managers who are miles away thanks to video conferencing. Relationships have also been improved between friends as it offers a cheaper solution to communication.

A lot of information is relayed through popular media; people have now become more informed on what is going on around the world. It only takes a few posts in the internet for the entire world to know what is happening in a certain country as more and more people share the same information. It is relatively cheaper to access information on popular and common media than other traditional sources like news papers.

Businesses enjoy a lot of privileges associated with this particular form of networking. They are able to intermingle with their customers and help solve queries. They have also used it to incorporate customer ideas in their functions by identifying recurring problems and resolving them. It offers a good platform for customers to post their complaints without discrimination.

Most common and popular networks rely on participation from users. Participants create, upload and modify content and they can actually make a living out of this. Therefore, it promotes talents and creativity of users. It is also a source of income for individuals such as bloggers who incorporate paid advertisements on their blog pages.

Participating in this media gives users the privileged to access as much information as they need; this eventually leads to an increase in research and growth. Users that feel they do not belong in particular groups in the community can join a network that they feel has identical needs and desires. This will raise their self esteem and make them better members in the community. Social media has taught people on the different ways of life in various part of the planet.

This form of media has provided a career path for many people as organization regard it as an added advantage when recruiting new staff. Being able to successfully interact with people online is becoming a crucial skill needed by employers. Individuals with effective skills in popular media are increasingly becoming very marketable.

As African social network grows rapidly and so does the target audience. With millions of potential customers at their reach industries and corporate have minimized their advertising budgets by making use of common media. Family ties have been made stronger by social networks because it is possible for members to talk and see each other more frequently than in the traditional set up of communication.




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