Advices On Church Capital Campaign

By Dominique Martin


There are so many factors in having buildings and establishment to be constructed or renovated. You would need enough manpower, finances, legalities, location planning, marketing or fundraising, maintenance, endowments, and feasibility studies. There are so many things to consider in order to reach the construction goal for whatever reason an organization, company, or agency might have.

Executing the whole process is a lot like art and science. Doing a Church Capital campaign would need a mix of these two and also with both traditional and modern methods. Most likely the foundation for this would include the New and Old Testament as examples to apply the truths from the scriptures. Basically, this is a campaign for building a church through raising funds.

There are differences between this and other campaigns like in schools, universities, hospitals, museums, etc. The process is different and is strongly revolved around the Christian Stewardship principle. It is built on its foundation which is a lifestyle that came from the responsibilities and priorities of their values from the word of God.

This would all depend on how the procedures and planning are being done. The donors or givers have the most special role for this as well, and the time it would take to accomplish this would highly depend on them as well. There would be some who would commit then and there, but of course, it should be anticipated that there are those who need time to think, prioritize, and pray over their decisions.

There are projects that have made mistakes due to a few factors being overlooked. The committee should be able to have a congregational readiness survey or a feasibility study in order to know up to what level of support and capacity that the project has already reached. Placing blind faith on this would highly contribute to the failure of the project.

Another mistake would be prematurely doing publicity. It would be too impossible to finish the project with small donations or gifts and therefore initially having personal meetings with the members would be critical to the foundation. Major commitments done in a quiet phase would determine the success of everything. Never rush to make an announcement.

The campaign should be seen through and through. Some would think that the publicity is the determining factor of how the project will be a success of failure but it actually depends on the first and end phase of it. The security you get from the beginning would push through the campaign, while the end certifies loyalty from members and supporters.

Since there is no certainty with how people make decisions, then is not applicable to make assumptions from the givers. A few campaigns would have this kind of mistake as well. Since not everyone can give equal support and the value for the assistance that they will offer, then it should be carefully planned and make necessary implementations regarding this.

Hiring a consultant would be able to provide professional input and output. Since this is a more complex campaign compared to others, it needs closer attention and critical importance for everything to be put in place. There are a lot at stake for this, so churches need to decide on choosing to retain firm that would be able to assist them further.




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